Melanie Auld Jewellery

Bespoke Project For Emerging Canadian Designer

 

Melanie Auld is a Vancouver-born jewellery designer who has been on the rise since 2013. With an emphasis on timeless design, she creates conversation-starting pieces that allow her customers to tell their individual stories.

 

In 2019 Melanie Auld opened her first physical store, with the goal to bring the brand to life in a tangible space. We were tasked to create bespoke display to showcase her delicate feminine designs. Throughout the store, the focus is on material layering with the use of velvets in a range of organic tones, travertine blocks and hand-crafted Italian ceramics. The store is a delight for those who love beautiful objects and interiors.

 

The brand has since expanded from its Vancouver flagship with the opening of a new experience-centered boutique in Toronto. We were thrilled to once again be apart of their display journey, we used the same velvety fabrics, with additional pieces to cater for hoops and charms. The new location is all about delivering a customised in-store experience. Featuring a piercing room, welding and engraving station, the store really speaks to the brands core values, which is creating jewellery that celebrates personal connections.