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Finding the right colour scheme for your space and your display is essential but we have to admit, it is not always easy. Today we introduce you to the 60|30|10 theory, a timeless design principle that will make your colour pairing almost foolproof.
Colour Theory Rule in DesignColour Theory Rule in Design

How Does it Work?

In order to create visually appealing and well-balanced displays you should work to a combination of:

60% Primary Colour
30% Secondary Colour
10% Accent Colour


The 60|30|10 rule is ideal for those wishing to bring colour into their spaces but do not quite know where to start. Below, our team puts together 3 display themes based on this theory.

How does it work?

In order to create visually appealing and well balanced displays you should work to a combination of…

The 60|30|10 rule is ideal for those wishing to bring colour into their spaces but do not quite know where to start. Below, our team puts together 3 display themes based on this theory.

60% primary colour
30% secondary colour
10% accent colour

The 60|30|10 rule is ideal for those wishing to bring colour into their spaces but do not quite know where to start. Below, our team puts together 3 display themes based on this theory.

Floral Pop

Bright, fun and bursting with energy

Light Grey Suede FabricLight Grey Suede Fabric

Primary Colour

Light grey

Lavender Suede FabricLavender Suede Fabric

Secondary Colour

Lavender

Fuchsia Suede FabricFuchsia Suede Fabric

Accent Colour

Fuchsia 

Why It Works?

Perfect for vibrant gemstones or playful statement pieces, this theme brings a lively, joyful aesthetic. The combination of cool light grey with vivid pops of fuchsia and lavender creates an eye-catching contrast that feels fresh and inviting.
 
The fuchsia earring stand and bracelet display act as the accent colour, both featuring spherical shapes, creating visual harmony while drawing attention with their distinctive form. This display theme is ideal for easing your display into spring with colours inspired by beautiful blooms.

Pastel Dream

Soft, sophisticated and effortlessly chic

Linen Fabric as Primary ColourLinen Fabric as Primary Colour

Primary Colour

Linen

Blush Pink Suede FabricBlush Pink Suede Fabric

Secondary Colour

Blush Pink

Mint Green Suede FabricMint Green Suede Fabric

Accent Colour

Mint Green

Why It Works?

This palette exudes understated elegance, perfect for showcasing fine jewellery, pearls, or delicate gemstone pieces. The neutral linen backdrop ensures the display feels inviting, while blush pink enhances warmth and femininity.
 
Mint jewellery display stands, used sparingly, act as eye-catching accents, while incorporating POS frames with fabric boards is an excellent way to bring in your main or secondary colours. This jewellery display is perfect for a bridal or Easter collection, evoking a soft, romantic feel.

Sunset Serenity

Warm, inviting and beautifully bold

Natural Suede Fabric as Primary ColourNatural Suede Fabric as Primary Colour

Primary Colour

Natural Suede

Teal Suede Display FabricTeal Suede Display Fabric

Secondary Colour

Teal

Orange Suede Display FabricOrange Suede Display Fabric

Accent Colour

Orange

Why It Works?

A vibrant palette that blends rich sunset hues with a touch of coastal calm. Ring holders and earring stands in natural suede provide a soft backdrop while accents of teal and orange infuse energy and contrast.
 
A single necklace display stand in vibrant orange serves as the focal point, drawing attention with its bold colour. Perfect for summer, this display setup remains versatile by keeping bold colours to small accents, using a few jewellery stands and display frames with interchangeable fabrics. This makes it easy to refresh your look as the seasons change.

Feeling Inspired?

Stores that dazzle.

Boucheron | Dior | Wakefield Jewellers | Swarovski