A shift in visual merchandising
In the retail display industry, there has been a noticeable shift towards warm, earthy tones - an effortlessly timeless yet modern palette that feels cosy and inviting. This aesthetic aligns with the latest interior design trends and is now influencing the retail landscape. Whether stores lean towards rustic charm, modern minimalism, or timeless elegance, this look offers a versatility that can work in a range of retail display environments.
Luxury retailers embracing the trend
From high-end fashion houses to small boutiques, this display aesthetic is making its mark. Just look to this store from contemporary fashion brand Smythe and the Bottega Veneta store in London, where warm, earthy tones create the perfect ambiance.
SMYTHE | Calgary, Canada
Bottega Veneta | London
Colour inspiration
Fashion boutiques and jewellery brands are increasingly embracing this aesthetic with display stands in taupe, brown, and beige tones - a trend that has been further fuelled by Pantone Mocha Mousse, a cocoa-infused hue that perfectly encapsulates this aesthetic. To accentuate the neutral palette, gold touches, such as brushed gold branding plaques for product descriptions and gold metallic price cubes, offer a simple way to bring in accents.
Layers of texture
A variety of different textures is key to achieve the right mood. Incorporating different textures and materials through layering display blocks and jewellery stands in similar tones to add depth and interest. Think about using travertine display blocks for an organic look, or opt for walnut wooden blocks to introduce a sense of richness and warmth. Here are some texture options to consider:
Walnut wood: With its rich, inviting hue, walnut adds a luxurious, timeless touch.
Linen: A neutral, woven fabric that introduces subtle texture and warmth.
Travertine: This luxury, organic stone naturally complements high-end goods.
A trend here to stay
This display trend feels at once curated and effortless - an aesthetic that speaks of quiet luxury and enduring style. With its timeless appeal and versatility, it shows no signs of fading. Shop a curated collection of display solutions and bring this look into your space.
Feeling inspired?
Take a look at these other beautiful stores.


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ME&EM | London
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