Selfridges

Reinventing the luxury shopping experience. 

 

 With a rich heritage spanning across almost 115 years, Selfridges is best known for its designer collections, and desire to amaze customers through its inventive approach to luxury retail. 

In 2022, Selfridges launched a new pioneering pre-loved shopping initiative, called "Reselfridges." It was one of the first large department stores to tap into the resell market, underlining its position as leaders in experiential and innovative retail.

As part of the Reselfridges project, The London flagship launched its first concession dedicated to pre-owned timepieces. The shop occupies a corner of the Selfridges’ Wonder Room, playing host to the worlds most desirable watch brands. Names by the likes of Richard Mille and Patek Philippe are showcased on watch displays from our modular collection, Timeless. Silky copper and suede tones that are symbolic with preowned timepieces offer a cohesive look, and simultaneously provide a prominent display setting.

The Reselfridges initiative hosts a rotating line-up of imaginative retail concepts. For the Christmas period, the Oxford street store opened a pop-up destination for one-off silverware treasures. Vintage jewels and eyewear shined on display pieces from our clear acrylic range. For visual consistency each unique piece was complemented with metal alloy price cubes in a silver finish.